My Story

I did everything right.
Co-founded HeyMama, raised millions, built a nationally recognized company, served on boards, got the press, had the title. From the outside it looked like winning.
From the inside? I was exhausted, overworking, and leading from fear. The hustle was real — and so was the burnout.
Nobody tells you that you can build something extraordinary and still feel completely disconnected from yourself. So I started asking different questions. Not how do I grow faster but who am I actually becoming?
That’s when everything changed.
I discovered that my greatest power wasn’t in my strategy or my network — it was in my feminine energy. In slowing down enough to hear my own body’s wisdom. In choosing pleasure over pushing. In leading from my essence instead of my anxiety.
Jadeva was born from that evolution. A movement for leaders who are done with the old paradigm — the striving, the scarcity, the grinding — and ready for something that actually feels as good as it looks.
That’s what we’re building. Together.

JADEVA

Katya is also the co-founder of JADEVA, a movement at the intersection of spirituality, strategy, and sovereignty—where women awaken their radiance, reclaim their rhythm, and build regenerative, soul-aligned businesses that transform lives.

13 COMMITMENTS OF DIVINE FEMININE POWER

A book and a movement.
Coming soon